What started with the backing of friends and athletes on our test crew has evolved into somewhat of a rigorous prototyping and testing process.
Before the release of the DRS (as we like to call it), we cycled through numerous versions of different prototypes, continuously tweaking and improving the socks as they were used in many 100-mile weeks, fast marathons, and ultra distances. Amongst others, this is what might have made the difference for the DRS to be voted "Best For Race Day" by Runner's World (which we were incredibly happy about).
Having a successful product allowed us to get back on the sampling machine and further try and tweak things. However, the best way to test running socks is to run in them. While it's generally advisable not to test new things on race day, our test pilots have thrown in further prototypes to their race kit, embracing experimentation and providing invaluable feedback. This approach has allowed us to continuously refine and improve our product, which has now been released and is being shipped since February 1st.